Following its string of ads pinning up Windows 8 tablets against the full-sized iPad, Microsoft has just posted a new ad that pits the 8.1-inch Acer Iconia W3 against Apple’s 7.9-inch iPad mini. The point of this ad is to demonstrate that Windows 8 can even handle Microsoft Word documents and powerful gaming even at the small screen…
For comparison, Microsoft portrays the iPad mini as suitable solely for less-power-intensive tasks like reading in iBooks. Microsoft also compares the pricing and capacities of these tablets. Previous Microsoft ads demonstrated Windows 8 multitasking capabilities and mocked Siri, but don’t forget that Microsoft also uses “optical illusions” to make its points.
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